Dog food producers are now taking a healthier approach to feeding our four-legged friends. Innovations in the market from new technology to more efficient ways of producing healthy pet food are giving dog food producers a new angle to market their products. The Daily Herald just ran an article on how dog food producers are jumping on the nutrition bandwagon. Given that the pet food industry accounts for $23.7 billion annually, changes resulting in an increased market share for premium pet food producers are big news.

Whether your pooch has packed on extra pounds or requires additional protein during a growth spurt, there is a brand of dog food on the market being specifically marketed to you. This is quite the change from dog food producers simply removing additives from their recipes or offering leaner options. Now, dog food producers are specifically targeting consumers who take an active interest in their pets’ nutrition as it relates to their health. This trend falls right in line with the healthier approach to nutrition many adults are implementing in their own lives.

Purinastore’s Beneful has been on the market since 2001, and is certainly not a newcomer to the healthy dog food craze. Where Beneful seems to be out pacing its competitors is that Beneful seems to be actually catering a wide variety of dog food options to different types of dogs. Rather than simply a marketing ploy, Beneful has provided healthy alternatives to the mainstream dog food options by offering eight different dry food choices and four wet food choices for all types and ages of dogs.

Beneful is also a standout in that it definitely stands behind its high quality product. If any purchaser of Beneful is unsatisfied within 60 days of buying the product, they can return it for a full refund from Beneful.


One thought on “Healthy Trends in the Dog Food Industry

  1. One of the major trends in bringing premium nutrition to our pets is in offering, or at least marketing, a personalized pet food experience. It seems only fair that their pets get the same level of care. It is very easy for to get all that everybody want which is not surprising either.

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