If you are an entrepreneur, then you probably have an unsurpassed passion for your product. It is easy for you to communicate to others what you want to accomplish and you find that often your enthusiasm is contagious. As your company blossoms, those who you add to your team may not have the same passion. One way to solve this issue is to develop a communication strategy that keeps everyone involved presenting a unified enthusiastic message points out an article in CMS Wire. This plan must incorporate every member of the business to be most effective.
The communication strategy must start with a overlying strategy incorporating everybody from the largest stakeholder to the lowly janitor. At a minimum, each person must be able to state the company’s mission statement and explain the purpose behind the company.
Furthermore, the communication strategy must involve tactical planning incorporating upcoming events. It must never be allowed to become a finished strategy that is memorized by new employees and soon forgotten. Instead, everyone must know how they can have input into the communication strategy. Company-wide surveys identifying blocks in the strategy at all levels must be developed. Employees can be kept in the loop through various channels including company conferences, blogs, and face-to-face meetings. Company directors must be willing to meet with everyone within the company.
After the internal communication strategy begins to function, then an external communication strategy needs to be developed. Possible means of communicating messages to potential customers include social media, websites, emails and press.
Putting an effective communication strategy in place helps eliminate negativity from a company. Then, if someone tries to say something negative about the company, everyone has the same messages to help them respond.