Starting a business is an incredibly difficult task. Each industry has its own degree of difficulty, but fashion seems to be the hardest. Unlike other industries, fashion is a fast-moving and ever-changing environment. What’s popular one day is old and played out the next day. On top of that, there are countless designers and brands trying to make a name for themselves.
If starting a fashion line wasn’t hard before, now that Amazon controls 20 percent of the fashion e-commerce market, it’s nearly impossible to succeed. Success may to nearly impossible, but it’s not completely impossible. Kate Hudson’s Fabletics is not only succeeding, it’s challenged Amazon for the number one spot.
Fabletics specializes in customer experience. The company was founded with common people in mind. Everything Fabletics does is for the benefit of members. That’s what makes Fabletics such a high-value brand. Not only does it have good prices and good quality products, but it’s focused on brand recognition and last-mile service.
It’s no wonder that members have even taken to Fabletic’s physical stores. Likening themselves to companies like Apple, branching into the real world is paying off. Currently, Fabletics has 16 stores and plans on opening more by the end of next year.
Unlike other stores, which are getting killed by offline browsing – online shopping, Fabletics discovered a way to bypass that pitfall. Everyone shops online these days, meaning they’re not shopping in stores; only looking around. That’s why using the pop-up store strategy only works if the company’s got a few extra millions lying around.
Fabletics hosts events and other activities to bring customers in. Each store learns about the local markets and figures out which items are selling and which aren’t. That’s why nearly one-fourth of new shoppers become members in store.
According to a non-sponsored reviewer, Fabletics is an amazing brand. She never expected the quality to be as high as it was. For the price, she expected a plain pair of leggings. Fortunately for her, the leggings had great compression, held their shape, and still haven’t faded. Fabletics also has an endless variety of styles for every trend. She dares anyone to not be able to find something they like on Fabletics.
If anyone is curious about Fabletics, take their lifestyle quiz and find out.