Desiree Perez is among the most influential women in the music entertainment industry. She has worked hard to reach the pinnacle of management at Roc Nation, an entertainment enterprise owned by Shawn Carter, popularly known as Jay-Z. Desiree is also a key member of Jay-Z’s other entertainment entities like Tidal. Tidal is a music streaming service with a catalog of over 48 million songs. Customers can access the music through subscribing on the company’s website. Desiree Perez work ethics, determination, and Jay-Z’s influence has enabled Tidal launch albums of various internationally recognized artists like Kanye West, Rihanna, Beyoncé, and T.I. Desiree has been a close business associate and friend of Jay-Z for over a decade and has seen him transform from been a rapper to becoming an entertainment mogul, and http://lanewswatch.com/2018/03/13/desiree-perez-is-a-force-to-be-reckoned-with/.

Desiree achievements in the industry are attributed to her unique negotiating skills. Over the years, Desiree has been able to lead various successful negotiation meetings for Roc Nation and Jay-Z’s other franchises. She was among a team that led negotiations between Sprint and Tidal and at the end a $200 million investment contract was signed. Desiree also sealed a $25 million contract deal with Samsung to fund Rihanna’s anti-tour. This tour was instrumental in exposing Rihanna to the world and allowing her to take her place in the music scene. Mrs. Perez was actively involved in a $250 million deal between Roc Nation and Live Nation to support Jay-Z’s tour in celebrating Roc Nation’s Decade in the industry, and Twitter.com.

Apart from being a music executive, Desiree is also a talent manager and a music producer. Her husband, Juan Perez is the president of Roc Nation Sports. A sports management firm owned By Jay-Z. Both are members of the Hova Circle of influencers, a group of decision-makers and team leaders in Jay-Z’s empire. They have overseen the rise and growth of Tidal, Roc Nation, and Roc Nation Sports among other companies under Jay-Z’s business portfolio, and more information click here.

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