According to their Facebook page, Evolution of Smooth is one of the 50 most popular brands among millennial women. It has produced millions of dollars and it can easily generate hundreds of thousands in sales. All of this has indicated that whatever the creators of EOS lip balm did right, it was certainly something that other brands should follow. The second most popular brand of lip balm in the country has been in the business for more than 10 years and is still going strong.
Why Young Women Want It
It’s pretty clear that young women like this brand. In fact, EOS lip balm was specifically designed to Target young women. Other lip balm brands assumed that lip balm was a product purchased by both genders in similar amounts. This simply isn’t what the research reveals according to Evolution of Smooth. Instead they argue that women are actually more likely to buy lip balm and have directed their sales towards women for this reason. Beyond the sale of lip balm Evolution of Smooth is now trying to sell other products to us as well.
What Evolution Of Smooth Is Cooking Up Next
There are now shaving creams and lotions from Evolution of Smooth. These products offer the same flavors that are so popular for the lip balm in a new format. it’s a great thing that the creators of Evolution of Smooth are expanding. If they can do for other products what they did for lip balm there is still hope for the brand.
Sometimes, a multitude of factors and circumstances combine into the perfect set-up for creation. This is precisely what happened with Doe Deere, also known as the Queen of Unicorns, who at a very young age is the founder and main creative force behind Lime Crime, the most exciting brand of alternative make-up today. It specializes in bold, uniquely colorful products that set themselves completely apart from all the mainstream commercial brands by going in a completely different direction. Highly innovative, and creating trends from day one, Lime Crime speaks to younger people with radical ideas, high hopes and colorful dreams.
Born with a high-octane drive, Doe Deere has always had an entrepreneurial spirit. Back in Russia, at only 13 years of age, she began her first small business selling temporary tattoos to other teenagers. These kind of tattoos were a novelty at the time, which meant she had to hype them up by wearing them herself, unknowingly creating her first marketing campaign. Since then, Doe has greatly expanded her life-experience and business expertise. With the dream of becoming a musician, she moved to New York City, where she started a band with the man who would become her husband and collaborator. Having that experience allowed her to grow as a business woman, learn a lot about marketing and understand what makes fashion trends so powerful.
During her years in NYC, Doe also attended FIT, majoring in fashion design and refining her already strong understanding of fashion. It wasn’t long before she decided to apply her diverse set of skills to the creation of something new and exciting. This passionate undertaking resulted in Lime Crime, which started modestly in 2009 with the launch of the already classic Unicorn Lipsticks. Introducing for the first time a line of radical new colors, the company took the market by storm, becoming an overnight sensation among a youthful public in dire need of something different. Soon followed the first Velvetines, a sounding success that consolidated the company as one of the most important new figures in the world of make-up.
Perhaps the defining aspect of Doe Deere’s success has been her willingness to transform her unique vision in reality despite of all the difficulties, even if it often meant swimming against the tide. Always attracted to bright and unique colors, she started creating her own make-up for herself. At the time, the make-up industry was all about natural colors such as beige or pale pink, making it almost impossible for Doe to find products that would go with her bright style of clothing and hair. Soon, she realized there were plenty of girls that shared her love of color, opening the door for Lime Crime to fill that gap in the market. According to Doe herself, what ultimately pushed her over to success was the fact that she followed her heart, tuning into what makes her tic, and transforming that passion into a one-of-a-kind product. After all, make-up is all about expressing one’s true self.
Some people are simply made to stand out from the crowd. After all, sitting in is usually a nice enough experience, but the real pleasure in life comes from being true to oneself. No one likes the idea of feeling like the only way they will fit in is to conform to someone else’s expectations. The truth is, everyone likes to be an individual, even if they don’t yet fully realize it. The good news is that there are all kinds of different ways to express your individuality. In many cases, this is done through fashion or through wearing makeup that is unique. However, it can sometimes be hard to balance the need to express yourself as an individual with the expectations of everyone else. If you go too far, you might find yourself in a situation where everyone is pointing the finger at you for all the wrong reasons. This can be an awkward feeling if you are not doing it because you want to attract attention in the first place.
For years, it seemed like everyone was stuck in some type of nightmare where everyone had to do the exact same thing and the rules of fashion were never going to change. Then Doe Deere came along. She decided right from the start that she simply wasn’t having any of this nonsense about not being able to do certain things when it came to makeup and fashion just because someone else said it was unacceptable. As such, she started breaking the rules of fashion early on. The amazing thing was, a lot of other people started doing exactly the same thing. It was like they were looking for a leader and once they found one, they latched on because they knew that it was possibly the only chance they would ever have to express their own individual likes and dislikes without being labeled in the process.
Today, Doe Deere has taken her company, Lime Crime, to new heights. In the process, she has purposefully created fashion trends that break practically every rule in the book, such as wearing colors that dramatically interact with each other and incorporating different patterns into her fashion so that they are completely unique to her own tastes. She does the same thing with makeup. The goal is to utilize her body as something of a canvas so that she can express who she is through her different makeup and fashion techniques. As far as she is concerned, this is no different than creating art on canvas and in many cases, it is even better. It gives her the chance to reflect how she feels on any given day through her makeup and fashion choices.
Thanks to her efforts, everyone else had the chance to experience a little more freedom in their own fashion choices. Now there are options available that were not accessible before her company was developed. People might still look and some may scoff, but for those who really want to do their own thing, the only thing that matters is that they have access to high-quality products and they have someone in their corner.
When it comes to breaking fashion rules, nobody does it better than Doe Deere. That’s because she doesn’t see them as strict guidelines that everyone has to follow. Instead, she sees them as guidelines that are meant to be broken. Doe Deere is a woman who was never meant to do things by the book. Rather she is a woman who is full of ideas on how to be unique and different when it comes to makeup.
Doe Deere is always flawless. She’s nailed the perfect look of bright lips and hair. She has a style that inspires others to look and act just like her. If there is any part of her that’s a signature look, it’s her lips. Most people like to wear typical shades of lip color like reds and pinks. That’s not true when it comes to Doe Deere. She’s constantly looking for new and fun colors. She likes that added pop of color that’s different and that will turn heads. Speaking of turning heads, she has now created a makeup line that allows others to do the same as well. Doe Deere is great at taking unwritten fashion rules and proving that she can go against them and create a gorgeous and flawless look. She shows that if you have the confidence, you can rock almost anything.
Deere is the founder of Lime Crime makeup company. Lime Crime offers a large variety of makeup products that help others to step outside of the box. They specialize in bright lip colors, eye shadows, liners, and much more! There are solid colors, glitter colors, and colors that can be combined to create a magical look. The Look Book on Lime Crime offers inspiration for others that are looking for a way to nail their signature looks. A lot of these looks are inspired by no other than Doe Deere herself.
Deere also is a woman who isn’t afraid of confrontation. All her life she has faced the critics because of the fact that she was different and she embraced that. She knew she wasn’t meant to follow the crowd when it came to her look or the design of her makeup company. Others tried to put her down for it, but she persevered. That’s because there was a large amount of people who craved makeup that was different from the norm. They didn’t want makeup that was mass-produced in factories. They wanted what Doe Deere had to offer. They wanted their own unique looks.
Overall, Deere truly has a passion for makeup that’s outside of the norm and that’s what has made her makeup company so successful. There literally is none like it on the market. Not only are her products high-quality but there is also a large variety of them. There literally is a product for everyone.
Lime Crime Cosmetics is a company that has proven to completely disrupt the status quo and persuade the masses into consuming its all-natural, high quality cosmetics, eventually transforming the way that girls look at their daily cosmetics regimen. Women from all over the globe gravitate towards Lime Crime Cosmetics, supporting and the company making it the icon brand is day because of its fun and bright color palette. Today, when most girls think of Doe Deere, the creator of Lime Crime Cosmetics, they see a girl who has it all and has always been extremely confident, taking the sheer amount of public favor the makeup brand has acquired for granted, yet, Doe Deere, the founder of Lime Crime Cosmetics wasn’t always as sure of her vision as she is today.
Doe Deere spent the majority of her high school years feeling like the odd girl out, and never quite fitting in or knowing her place in life until she attended her high school prom wearing neon green lipstick, which would eventually become the signature color of Lime Crime Cosmetics. Wearing a very bright and eccentric color palette to her school dance, she noticed that with all of the positive attention that she received, she finally felt pretty. Doe Deere finally attracting the kind of positive attention for her appearance that only a very beautiful and glamorous girl could achieve for the first time in her life, she decided to make this her signature look, incorporating the makeup palette she wore to prom into her daily regimen, regardless how difficult it is for a girl to get her hands on makeup created in very bright and eccentric color palettes. Seeing herself as only normal girl for the first 17 years of her life, her experience with very brightly huge makeup proved itself to greatly boost her overall self-esteem.
She would eventually move to the Big Apple to pursue a career in fashion. She worked tirelessly, day and night, not only to meet the demands of her highly rigorous class schedule, but her pursuits of designing her first, unique, independent fashion line as well.
Her first endeavor into the world of fashion was so successful that she decided to create her own, custom line of cosmetics to complement the garments that she would create. After two weeks, she released her line of cosmetics and it captivated the masses in a way that she had not seen in a very, long time.