Fabletics: Exceeding the Impossible

Starting a business is an incredibly difficult task. Each industry has its own degree of difficulty, but fashion seems to be the hardest. Unlike other industries, fashion is a fast-moving and ever-changing environment. What’s popular one day is old and played out the next day. On top of that, there are countless designers and brands trying to make a name for themselves.

If starting a fashion line wasn’t hard before, now that Amazon controls 20 percent of the fashion e-commerce market, it’s nearly impossible to succeed. Success may to nearly impossible, but it’s not completely impossible. Kate Hudson’s Fabletics is not only succeeding, it’s challenged Amazon for the number one spot.

Fabletics specializes in customer experience. The company was founded with common people in mind. Everything Fabletics does is for the benefit of members. That’s what makes Fabletics such a high-value brand. Not only does it have good prices and good quality products, but it’s focused on brand recognition and last-mile service.

It’s no wonder that members have even taken to Fabletic’s physical stores. Likening themselves to companies like Apple, branching into the real world is paying off. Currently, Fabletics has 16 stores and plans on opening more by the end of next year.

Unlike other stores, which are getting killed by offline browsing – online shopping, Fabletics discovered a way to bypass that pitfall. Everyone shops online these days, meaning they’re not shopping in stores; only looking around. That’s why using the pop-up store strategy only works if the company’s got a few extra millions lying around.

Fabletics hosts events and other activities to bring customers in. Each store learns about the local markets and figures out which items are selling and which aren’t. That’s why nearly one-fourth of new shoppers become members in store.

According to a non-sponsored reviewer, Fabletics is an amazing brand. She never expected the quality to be as high as it was. For the price, she expected a plain pair of leggings. Fortunately for her, the leggings had great compression, held their shape, and still haven’t faded. Fabletics also has an endless variety of styles for every trend. She dares anyone to not be able to find something they like on Fabletics.

If anyone is curious about Fabletics, take their lifestyle quiz and find out.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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BROWN MODELLING AGENCY SETTING THE PACE IN TEXAS

How to Become a Model in Print or Press

Becoming a fashion model is the dream of many. However, not many people suit the profile to become models. The most prevalent way of becoming a model is to be discovered by a modeling scout whom fashion houses have all over the globe. If you have the looks, the body, and all the attributes, you will get noticed sooner or later. Not everyone is that lucky. One has to be very careful in ascertaining the authenticity of the scout and modeling agency.

You can decide to be proactive and send your pictures to a modeling agency. Most of the top agencies have websites, and you can find their contact information on there. You can send a few simple but elegant pictures of yourself, and if you get a positive response, you can start developing your portfolio. You may also put a website with well-taken pictures of you, and you may get discovered online. If the modeling agency contacts you and is interested in acquiring your services, you are on your way.

A print or press model does not necessarily mean a fashion model. It means your photos will be published in the endorsement of a particular product. You may have to move to the city where the agency headquarters are located, but a model’s life is a life of travel. Though difficult at first, once you get your first contract agreeing to model for a certain product e.g. hair product, you will be a print model.

Brown Modelling Agency

Brown Agency was formed in October of 2015 when Wilhelmina Austin bought Heyman Talent-South. The two companies merged to form a full-service agency to become one of the biggest agencies in Texas. The Brown Agency is headquartered in Austin and has models that work for some of the largest corporate brands in the world. Such brands include Toyota, Dell, Louis Vuitton and L’Oreal. The combination of the two companies has allowed models with developed portfolios be able to gain a lot of exposure with much larger firms. The Brown Agency is now able to acquire talent on a much greater scale.

Models of Brown Modelling Agency now grace some of the best runways in the business including Dallas Fashion Week, New York Fashion Week and Miami Swim Week to name a few. The transformation of latent to fully fledged professional models is a massive undertaking that the agency has taken on with much success.

Brown Modelling Agency is the forerunner in acquiring modeling talent in the state of Texas. They have experienced staff that knows the industry very well. They have extremely high standards since they know how competitive the market is. Brown is a company set to make big waves in the modeling industry’s future. For more info, visit the Brown Agency’s social media pages on CrunchBase or Twitter.