Norman Pattiz Establishes Efficiency Of Podcast Networks With Market Analysis Done By Edison Research

Norman Pattiz is one of the biggest names in the radio industry. He is known to be the pioneer of one of the most major radio networks in America. When the radio was still in its infancy, Norman Pattiz founded Westwood One. The radio network took on extremely well in the American market, gaining an extremely broad audience. The network has been the official host of some of the biggest sporting events in the country, right from the Super Bowl to the NFL.

However, in the past few years, the radio started declining as people shifted to more digitalized mediums like the internet. Norman Pattiz did not want to leave the legacy that he had built and therefore decided to integrate the times into the company that he had. He, therefore, founded PodcastOne, a podcast network set to digitalize the radio.

Norman Pattiz tried his best to make the network as close to an actual radio station as possible and tried to integrate everything that the humble radio has to offer.

Within a few months of its inception, the network grew extensively to become the massive giant that it is currently. The network hosts show in a variety of different genres so as to give users a wide selection to choose from.

Norman Pattiz even teamed up with big Hollywood celebrities to bring original shows to the listeners of the network. In addition, Norman Pattiz also wanted the podcast network to give their listeners timely news updates, just like the radio did. He, therefore, teamed up with some large online news agencies to give the listeners national level news. Learn more about Norman Pattiz:

One thing that makes podcast networks different from the radio is the fact that usually, they do not have sponsors backing them. Norman Pattiz wanted to make the network space where brands can come and advertise for their products so as to increase the revenue earned by the network.

Within a few months of airing its first shows, PodcastOne managed to bag some incredibly huge advertisement deals, whose ads are usually aired in between shows.

Norman Pattiz wanted to see the effectiveness of the ads that were being aired and therefore teamed up with Edison Research to conduct brand efficiency studies and market analysis of the efficiency of the products. The study was evidence to the fact that the ads being aired were benefiting from the audience, and had an extremely high recall rate.